MOGU is constantly collaborating with a vast range of public and private stakeholders, as part of both simple B2B relations or of larger international consortia involving a wide array of prestigious partners. Explore some of our ongoing collaborative endeavours, here below.


Developing and demonstrating the production of multiple, high value products from crop and food processing waste

In Europe, around 90 million tonnes of food and 700 million tonnes of crop are wasted every year. Agrimax is a EU-funded, BBI project that is developing and demonstrating the production of multiple, high-value products from crop and food-processing waste. The project aims to maximise EU’s sustainability, while providing new bio-based compounds for the food, packaging and farming sectors. Agrimax will develop two pilot processing plants and use them to demonstrate the technical and commercial feasibility of extracting high-value compounds from agricultural and food processing waste. By reducing waste and our dependence on fossil-fuels, Agrimax will help to maximise the EU’s sustainability, while creating new growth and jobs.


GRACE - BBI - H2020

Growing Advanced Industrial Crops on Marginal Lands for Biorefineries

The GRACE project explores the potential of the non-food industrial crops miscanthus and hemp as a source of biomass for the bio-economy. Both miscanthus and hemp are relatively under-exploited, but offer an interesting business opportunity for farmers and industry. When cultivated on marginal, contaminated or unused/abandoned land, the impacts on food security can be minimised, and the potential introduction of pollutants into the food chain can be prevented.

GRACE will demonstrate and optimise the techno economic viability and environmental sustainability of ten promising miscanthus and hemp biomass-based value chains using marginal, contaminated and unused land at an industry relevant scale.

The project aims to identifying hemp varieties suitable for marginal lands and to have commercial miscanthus cultivars available by the end of the project with several proven economically viable end uses creating a market pull for growth in the bio-economy.

The GRACE project expects to make a major contribution to the EU bio-economy by increasing the biomass production from marginal lands and reducing the costs of crop establishment. This will enable current marginal land in the EU, around five percent of crop land and ten percent of grassland, to produce useful biomass.


One of the challenges of this century is to transform our current economy into an eco-friendly and self-sustaining system. This research project explores the use of mycelium for the development of materials with no environmental footprint. 

How can we improve and standardise the technical and experiential qualities of naturally grown, mycelium materials?

Mycelium-based materials for product design is a Research Through Design project that explores how zero footprint materials can be literally ‘grown’. When fungal filamentous cells are cultivated on substrates such as wood, straw, or plant matter taken from waste streams, they form an interwoven network called mycelium. Depending on the chosen combination of fungus and substrate a range of mycelium-based materials can be created with different properties, ranging from elastic to rigid, water-absorbing to water-repellent, porous to compact.

As part of this RtD project, scientific research is combined with design-driven methods to gain insights into the technical properties of these composite materials (for instance their strength) and their experiential qualities (how people respond to them). These studies inform the further development of the materials, as well as the design of a sample collection of consumer products that demonstrates the potential of grown materials. The project underlines how collaborative design research contributes to a sustainable future, and reflects on the pivotal role of designers as agents of change.

The project partners include: Utrecht University, TU Delft, Design Academy Eindhoven, MOGU, CNC Exotic Mushrooms, Zwethlande, Tresor, Mediamatic. The project is supported by: NWO/STW.


Moffu Labs S.r.l. is a principal investment firm specialising in seed/startups and incubation. The firm typically invests in technology, banking, media, entertainment, transportation, fintech, Bigdata, ecommerce, IoT(internet of things) and industrial design. It provides consulting for equity. Moffu Labs S.r.l. is based in Milan, Italy.